S2W Media

S2W Media is a New York-based B2B media and lead generation firm. It runs full-funnel demand generation programs for sales and marketing organizations. It is privately held and appears to have no disclosed outside funding. It was co-founded by Puneet Shukla and Siddharth Pethe. Third-party sources report about 675 employees as of Aug 2026 (Tracxn), and ZoomInfo and GetLatka estimate roughly $272M in revenue for 2024. The revenue figure is an unverified estimate. Public sources do not describe it as an AI company.