Qualtrics

Qualtrics sells the XM platform, a software suite for customer experience, employee experience and market research, with AI-driven Experience Agents. Its customers are global enterprises in retail, travel and hospitality, healthcare, financial services and the public sector. It is a subscription software business. Silver Lake owns it, and it is co-headquartered in Seattle and Provo, Utah. It completed its $6.75B acquisition of Press Ganey Forsta, a healthcare experience company, in May 2026. It laid off staff globally in August 2026, including 117 roles tied to its Seattle HQ.