Numerator
Numerator sells consumer purchase data and market-intelligence analytics, built on a panel of over 1 million US households, to CPG brands, retailers and agencies.
Numerator is a data and technology company that combines first-party and zero-party purchase data from over 1 million US households with analytics tools. It sells consumer, shopper and promotion insights to enterprise brands, retailers and agencies, and says most Fortune 100 companies are clients. It is privately held and has been acquired by Kantar. Its disclosed venture funding is about $21M across 3 rounds, the last a $16M Series B in 2014 (Crunchbase, LeadIQ). In April 2026 it announced an AI-powered Real-Time Attribution update for its Canada coverage. Worldpanel by Numerator extends the business internationally, and the company cites 5,400+ employees worldwide, while tracked headcount is about 2,800.
