Innovid
Independent ad-tech platform for creating, delivering, measuring and optimizing advertising across CTV, linear TV, digital and social, sold to advertisers, agencies and publishers.
Innovid sells a software platform for ad serving, creative personalization, cross-channel measurement and optimization, mainly across connected TV, linear, digital and social. Customers are large advertisers (for example Procter & Gamble), agencies and publishers, and it earns revenue through software and platform fees. It was founded in 2007 and went public on the NYSE (CTV) through a roughly $1.3B SPAC merger in 2021, which raised about $251M. In November 2024 Mediaocean agreed to acquire it at an enterprise value of about $500M, and it was merged with Flashtalking by Mediaocean in 2025. Reported headcount is roughly 470–515.
