Garrick van Buren

Your customers are growing. Your revenue isn't.Pricing from the Start helps B2B software companies unlock growth by redesigning the relationship between customer value and company revenue.Recent Engagements:- 10-Product Suite & 3 Segments: Normalized legacy pricing across a complex portfolio, eliminating seat-exception pressure and unlocking clean cross-sell.- EdTech Expansion: Uncovered a hidden customer segment with 3x higher willingness-to-pay, shifting the GTM focus to accounts primed for expansion.- MedTech Value Pivot: Migrated a core metric from hardware devices to device-plus-software bundles, breaking growth free from hardware volume limits.The Engagement:4–8 week sprints depending on product complexity.You work directly with me - no junior staff passing notes, no boilerplate decks.Fees are fixed and value-based.Start with a 90-minute Value Gap Session ($1,500): cal.com/pricingfromthestart/gap“Getting advice from Garrick is like an entire system reset. I always come out with a sharpened focus on what issue I really should be spending my time on.”“Others talk, Garrick listens. His listening gives him an innate ability to ask questions that make you think differently and seek creative solutions.”