Tradable Bits
Tradable Bits is a Vancouver-based SaaS company founded in 2010, specializing in fan-based marketing for the sports, music, and entertainment industries. The company provides a comprehensive platform that helps brands collect and analyze first-party data, enabling them to turn casual followers into dedicated superfans. With a mission to shift the industry towards a personalized fan-based model, Tradable Bits empowers brands to acquire, analyze, and activate fan data effectively. The company offers an all-in-one ecosystem that includes tools such as a Fan CRM for managing fan data, a social media aggregator called Stream, and interactive solutions like FanXP™ for livestreaming events. Tradable Bits integrates with major platforms like Facebook, Instagram, and Ticketmaster, serving a diverse range of B2B clients, including sports teams, music festivals, and entertainment brands. With a self-funded model and reported annual recurring revenue of $13 million, Tradable Bits has generated over $2 billion in revenue for its partners through its innovative fan engagement solutions.