Pacvue (Assembly)

Pacvue is a SaaS platform that combines retail media activation, digital shelf and commerce operations, and measurement and insights, including an AI agent. Its customers are brands, sellers and agencies. Assembly acquired Pacvue in 2021 in a reported nine-figure deal, and in 2023 Assembly rebranded itself as Pacvue. The combined group includes Helium 10 for marketplace sellers. The business is a subscription software model. Pacvue had about 150 employees at the 2021 acquisition, and a data aggregator estimates roughly 533 employees as of April 2026.