Optimizely
Optimizely sells an AI-powered digital experience platform (CMS, experimentation, personalization, commerce) to enterprise marketing and product teams.
Optimizely One is a composable digital experience platform that combines content management, content marketing, experimentation, personalization, commerce and analytics. Its Opal AI agent orchestration layer sits on top. The company sells subscription software to enterprises such as Zoom, PayPal, H&M, Toyota and Mazda, and says it serves 10,000+ businesses. It grew out of Episerver (founded 1994) and the original Optimizely A/B-testing startup (2010), which Episerver acquired in 2020 and then took the Optimizely name. It reported surpassing $400M ARR in May 2024. In May 2026 it said nearly 1,700 customers had built 4,000+ agents on Opal.
