IMG ARENA
Official sports data, live streaming and betting-rights products for sportsbooks, sports rightsholders and media/broadcast companies; now owned by Sportradar.
IMG ARENA licenses official sports data feeds, live streaming, virtual sports and fan-engagement tools. Its customers are betting operators, sports federations and leagues, and media and broadcasters. It was launched in 2012 as part of IMG/Endeavor and earns money by licensing betting rights and data and streaming content. Its portfolio covers more than 70 rightsholders, including Wimbledon, the US Open, Roland-Garros, MLS, EuroLeague and the PGA Tour. Sportradar agreed to buy it in March 2025 and closed the deal on 3 November 2025. Total consideration to Sportradar was valued at about $225M, made up of roughly $103M paid by Endeavor and about $122M of prepayments to rightsholders.
