AppsFlyer

AppsFlyer is a global leader in mobile marketing analytics and attribution, founded in 2011 in Israel and now headquartered in San Francisco, California. The company operates in the Business/Productivity Software sector, specifically within mobile advertising and SaaS markets. With over 1,500 employees and a presence in more than 20 offices worldwide, AppsFlyer serves over 100,000 users, processing over 80 billion mobile events daily. The company offers a comprehensive SaaS platform that helps mobile app developers, marketers, and ad agencies measure advertising effectiveness, optimize marketing spend, and protect against ad fraud. Key features include mobile attribution, marketing measurement and analytics, fraud protection, engagement tools, and privacy-preserving technologies. AppsFlyer is trusted by numerous top B2C brands across various industries, including entertainment, retail, and technology, and has secured significant investments from major companies like Google and Meta.