Adjust

Adjust sells SaaS tools that let mobile app companies measure installs, attribute ad campaigns, detect fraud and automate marketing, serving clients in gaming, ecommerce and fintech. It was founded in Berlin in 2012, raised about $227M in June 2019 in a round led by Eurazeo Growth, Highland Europe, Morgan Stanley AIP and Sofina, and was acquired by AppLovin, with the deal closing in April 2021 at a reported value near $1B. At acquisition, AppLovin said Adjust tracked over $11B of mobile media spend and had more than 500 employees.