2X
<cite index="2-1">B2B marketing-as-a-service firm</cite> selling outsourced, AI-enabled marketing talent, campaigns and GTM consulting to technology and professional-services companies.
2X runs a subscription-style managed marketing model in which <cite index="4-6">clients' onshore teams handle strategy and planning while offshore teams execute campaigns</cite>. It was <cite index="7-7">founded in 2017 by three former CMOs</cite> and <cite index="15-7">services over 150 clients including SAP, Ricoh, Docker, Hyland, Seismic, Qlik, and GoTo</cite>. <cite index="14-4">Backed by private equity firms Recognize and Insight Partners, it has been recognized as one of the fastest-growing companies in the US by Inc. and the Financial Times.</cite> In January 2026 it <cite index="10-8">acquired The Kiln, a Clay partner with GTM Engineering expertise</cite>.
