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Optimove

New York, New York, USA · founded 2012 · ≈580 employees · optimove.com

Optimove is an AI-powered SaaS company that offers a Customer-Led Marketing Platform designed to unify customer data and automate personalized engagement. Founded in 2012 in Tel Aviv, Israel, Optimove serves over 1,200 brands globally, focusing on maximizing customer lifetime value (LTV). The company employs around 450 people and has raised $95 million in funding. The platform features a suite of tools for planning, executing, measuring, and optimizing marketing strategies. Key capabilities include AI decisioning, predictive analytics, multichannel orchestration, real-time personalization, and statistically credible attribution. Optimove specializes in customer retention automation and offers tailored solutions for various industries, including iGaming, retail, travel, and financial services. The company is recognized for its innovative approach, having been named a leader in cross-channel campaign management by Forrester in 2021.

Information Technology & ServicesArtificial Intelligence (AI)
Also: customer retention automation · conversion optimization · behavior modeling · predictive analytics · ltv maximization · personalization · customer churn prediction prevention · customer engagement · multichannel marketing · lifecycle marketing · microsegmentation · customer relationships

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