Actionable raises $10M Seed

The round is worth about €8.5 million, led by Hi inov, with pre-seed investor Axeleo Capital increasing its stake. It follows a €2 million pre-seed announced in September 2024. Valuation was not disclosed. Proceeds go to product, engineering and sales hiring, and to international growth through reseller partners and a US push. Co-CEOs Nicolas Rieul and Nans Thomas founded the company in 2024. Each customer gets scores for churn, satisfaction, serious-complaint risk and repeat purchase, with the cause attached. Surveys only reach the 3 to 5% of customers who answer, so the platform adds operational data such as delivery times. Customers include Carrefour, SNCF, Engie and Edenred, covering over 117 million consumers. At OUIGO, passengers likely to be dissatisfied get a goodwill gesture before complaining, and the company says the extra revenue paid for the platform within weeks. These results are self-reported. For AI builders, the pitch is that agents are only as useful as the business context beneath them. The company says its analyst agent produces in hours what would take a human analyst weeks. Selling against survey incumbents means proving return per campaign, and the claimed moat is integration with operational data.